Whether you choose pop up banner stands or custom vinyl banners, there are some very important design characteristics that your banner must have. These characteristics are important for the memorability and legibility of your sign, which will help increase customers and sales at any trade show.
First, your colors must be limited. Too many colors can take away from the main message. A general rule of thumb for trade show banner displays is that they should consist of 3 colors or less.
Next, make sure the texture of the display sign is also limited. If you chose a matte vinyl banner, don’t mix more than one other texture, such as acrylic. More will take away from the words on the sign.
The design must be memorable. This means that throwing something together on your computer’s default Paint program will probably not work. Consider hiring a professional design service if you are not confident in your own designs. Similarly, make sure graphics are in the correct format. Finding low resolutions from around the web will result in a blurry, unprofessional banner.
Make sure there is enough light on your trade show display banner. Especially at indoor conventions, lighting might be limited to overhead fluorescents, so you should bring extra lighting just in case. This is especially true for banners with no backlighting, such as retractable banner stands.
Make sure text is at least four inches high. It should be legible from at least twenty feet away. If text is too small, only the people at your trade show booth will be able to read it, which will limit the number of customers your attract from afar.
Finally, place the most important text, such as the headline, on the upper half of the banner. This is especially true for custom vinyl banners that might be hung at the back of the booth or tent. That way, the person presenting at the booth won’t block the text.
Following this simple checklist when designing your trade show banner display will help you create an effective and memorable sign.